Facebook and Instagram ads guides
Creative testing, Conversions API, catalog campaigns and what an agency should cost. Practical guides for e-commerce, DTC and lead-gen brands that spend 20,000 to 50,000 USD a month on Meta and want every dollar of it to show up in contribution margin.
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Facebook lead ads vs landing pages for lead gen
When instant forms beat landing pages and when they do not, how to raise lead quality and how to compare by cost per qualified lead.
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UGC ads that convert on Facebook and Instagram
How to brief creators, write hooks that stop the scroll, structure and edit the video and handle licensing and disclosure properly.
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How to choose a Facebook ads agency in 2026
Ten questions to ask, the answers to listen for, red flags that should end the conversation and a table to compare proposals fairly.
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Facebook ads in-house vs agency for founders
A decision framework for founders: true costs of an in-house team and an agency, five questions to decide and hybrid models that work.
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Advantage+ shopping campaigns and when to use them
When automated Advantage+ sales campaigns work, when to limit them, how to set them up and how to read results honestly.
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Creative testing on Meta and how many ads you need
How many new ads a 50k USD a month account needs, how to calculate your own number and how to structure tests that give clear answers.
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Conversions API setup for Shopify step by step
The tracking checklist we run on every Shopify account: integrations, deduplication, match quality, catalog IDs, consent and ongoing checks.
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How much does a Facebook ads agency cost in 2026
Flat fee, percent of spend and hybrid models compared, with worked examples at three spend levels and the costs proposals leave out.