Pricing
Facebook Ad Agency Pricing
One flat monthly fee set by your ad spend band, never a percentage of spend. Growth is 3,000 USD a month for up to 50,000 USD in spend, Scale is 6,000 USD up to 150,000 USD, and Enterprise is 12,000 USD above that.
Every plan covers strategy, media buying, creative production, retargeting, tracking and the client portal. Paying yearly lowers the monthly fee, and you can cancel the next renewal from your portal at any time.
Growth
Ad spend up to 50,000 USD a month
$2,400 a month
$28,800 billed yearly Billed monthly, cancel online
- Ad spend up to 50,000 USD a month
- 12 new ad creatives a month
- 2 UGC-style videos a month
- 1 landing page or CRO test a month
- Pixel and Conversions API setup and monitoring
- Weekly report and live dashboard, 2 seats
Scale
RecommendedAd spend up to 150,000 USD a month
$4,800 a month
$57,600 billed yearly Billed monthly, cancel online
- Ad spend up to 150,000 USD a month
- 30 new ad creatives a month
- 6 UGC-style videos a month
- 2 landing page or CRO tests a month
- Offline and CRM conversions, 3 countries
- Twice weekly reporting, 5 seats with roles
Enterprise
Ad spend above 150,000 USD a month
$9,600 a month
$115,200 billed yearly Billed monthly, cancel online
- Ad spend above 150,000 USD a month
- 60 new ad creatives a month
- 12 UGC-style videos a month
- 4 landing page or CRO tests a month
- Custom server-side tracking, multi-domain, every country
- Unlimited seats, SSO, audit log, invoicing with PO number
Prices in USD. No setup fee and no percentage of your ad spend: you pay the ad platforms directly. Card payment with 3D Secure. Moving to a higher band charges the difference right away. Payments are final, as set out in our refund policy.
01 · Compare plans
Every limit, side by side
All three plans include strategy, media buying, creative production, retargeting, tracking and the client portal. What changes is volume, speed and admin controls. Limits are counted as work delivered in the billing period.
Swipe the table sideways to see all three plans.
| Plan | Growth $2,400 a month yearly | Scale $4,800 a month yearly | Enterprise $9,600 a month yearly |
|---|---|---|---|
| Price and band | |||
| Monthly ad spend band | Up to $50,000 | Up to $150,000 | Above $150,000 |
| Billed monthly | $3,000 a month | $6,000 a month | $12,000 a month |
| Billed yearly, per month | $2,400 a month | $4,800 a month | $9,600 a month |
| Billed yearly, paid up front | $28,800 a year | $57,600 a year | $115,200 a year |
| Setup fee | None | None | None |
| Percentage of ad spend | None | None | None |
| Creative and testing, per month | |||
| New ad creatives | 12 | 30 | 60 |
| UGC-style videos with licensed creators | 2 | 6 | 12 |
| Landing page or CRO tests | 1 | 2 | 4 |
| Test log with hypothesis and result | Yes | Yes | Yes |
| Accounts and markets | |||
| Ad accounts | 1 | 2 | 5 |
| Countries and currencies | 1 | 3 | Unlimited |
| Catalog and Advantage+ shopping | Yes | Yes | Yes, several catalogs |
| Retargeting and lead ads with CRM sync | Yes | Yes | Yes |
| Tracking | |||
| Pixel and Conversions API setup and monitoring | Yes | Yes | Yes |
| Offline and CRM conversions | No | Yes | Yes |
| Custom server-side setup, several domains | No | No | Yes |
| Reporting and service | |||
| Reports | Weekly report | Twice weekly report | Daily pulse and weekly deep dive |
| Live dashboard in the portal | Yes | Yes | Yes |
| Strategy review | Monthly | Every 2 weeks | Weekly |
| Reply time in portal messages | 1 business day | 4 business hours | 2 business hours, named lead strategist |
| Team and security | |||
| Seats | 2 | 5, with roles | Unlimited, with roles |
| Single sign-on with Google or Microsoft | No | No | Yes |
| Audit log of portal actions | No | No | Yes |
| Invoices with your PO number | No | No | Yes |
Prices in USD, before any sales tax that applies in your country. Ad spend is paid by you directly to Meta and never passes through us.
02 · Spend bands
How the spend band works
Your plan is chosen by how much your connected ad accounts spend on Facebook and Instagram in a calendar month. Growth covers up to 50,000 USD, Scale up to 150,000 USD and Enterprise everything above that.
A single good week above your band changes nothing. The portal compares spend with your band every day. When spend has stayed above it for two weeks in a row, or you have used 80 percent of the creative quota, the portal shows an upgrade prompt with the exact difference. Nothing moves until a workspace owner accepts it.
Spending less than your band never lowers the price by itself, but you can move to a lower plan from the billing page at any time, with the unused part of the period credited to your next invoice.
Spend band
Sample viewYour band follows your monthly Meta spend
03 · Changing plans
Upgrades are charged the day you make them
-
1
You pick the higher plan
From the billing page in the portal, or from the prompt when your spend outgrows the band. Only a workspace owner can change the plan.
-
2
We charge the difference now
The unused part of your current plan is credited and the higher plan is charged for the rest of the period, on one invoice, straight away.
-
3
The new limits switch on after payment
More creatives, more tests and faster replies start the moment the invoice is paid. If the card needs 3D Secure, you confirm it first.
-
4
Downgrades become credit
A lower plan starts as soon as you switch. The unused part of the current period is credited to your next invoice and never paid back to the card.
04 · Flat fee
Why we do not take a cut of your ad spend
A percentage fee rewards the agency for spending more, whether or not the extra spend pays back. A flat fee by band rewards us for the thing you care about, which is what each purchase or lead costs. You can read the full argument on our facebook ad agency fees comparison.
| Meta spend a month | At 15 percent of spend | MetaAdsAgency |
|---|---|---|
| $30,000 | $4,500 | $3,000 Growth |
| $50,000 | $7,500 | $3,000 Growth |
| $100,000 | $15,000 | $6,000 Scale |
| $150,000 | $22,500 | $6,000 Scale |
| $250,000 | $37,500 | $12,000 Enterprise |
Not ready to pick a plan yet
Run the free audit on your store first. You see your scores and the first ad ideas on screen, and the plans are one click away when you want them.