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UGC Ads Agency for Facebook and Instagram

A UGC ads agency finds creators, writes their scripts, ships them product and edits the footage into ads that look native to Reels, Stories and Feed. We do this inside your plan, 2 to 12 UGC-style videos a month, with usage rights cleared for paid ads.

UGC works because it looks like the content people already scroll past willingly. That only holds when the script sounds like a real customer and the first two seconds earn the stop.

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UGC Ads Agency for Facebook and Instagram

01 · Process

How a UGC video gets made

  1. 1

    Angle and script

    We pick one angle from your reviews and support questions and write a short script with two or three alternative hooks.

  2. 2

    Creator match

    We cast a licensed adult creator whose audience, age range and style fit the product and the angle.

  3. 3

    Product and filming

    You ship the product, the creator films on a phone in a real setting, following a shot list rather than a word for word script.

  4. 4

    Edit and hook variants

    We cut the footage into ads for 9 by 16 and 4 by 5, add captions, and produce several openings from the same body so the test can isolate the hook.

  5. 5

    Approval and launch

    The finished videos go to your portal for approval, then into the testing campaign.

02 · Hooks

The first two seconds decide the result

On Reels and Stories people decide almost instantly whether to keep watching. We measure that with hook rate, the share of impressions that reach three seconds of video, and hold rate, the share that keep watching after the opening.

Because one filming session can produce several openings, we test hooks against each other with the same body. A video with a weak hook and a strong body is often saved by a new first line, which is far cheaper than a new shoot. This is the same discipline we apply in creative testing.

03 · Licensing

Rights, disclosure and partnership ads

Paid usage rights
Each creator agreement covers use in paid ads for a defined period and set of channels. The terms for every video are listed in your portal.
Partnership ads
Where a creator agrees, we run the video as a partnership ad from their handle with your brand, which often reads as more native than an ad from your own Page.
Honest claims
Creators describe their real experience with the product. No scripted medical, financial or results claims the product cannot support.
Adult creators only
We work only with adult creators and never cast anyone who looks under age, whatever the product.

04 · Balance

UGC alone rarely carries an account

UGC is strong for demonstration, objections and social proof, but some products sell better through clean product statics, price anchoring or comparison carousels. An account built only on creator video often hits fatigue quickly and pays creator fees for every new angle.

That is why UGC sits inside a wider Facebook ad creative plan, where statics and motion edits test angles cheaply and the winners are then filmed with creators.

05 · Volume

UGC videos included in each plan

  • Growth includes 2 UGC-style videos a month alongside 12 new ad creatives
  • Scale includes 6 UGC-style videos a month alongside 30 new ad creatives
  • Enterprise includes 12 UGC-style videos a month alongside 60 new ad creatives
  • Each video arrives with hook variants and placement cuts, counted as one video in your plan

Questions

Questions about UGC Ads Agency for Facebook and Instagram

Anything else goes to [email protected], answered in writing.

A UGC ad is a video or image that looks like it was made by a customer rather than a brand, usually filmed on a phone by a creator talking about or using the product. On Meta it runs as a normal ad, sometimes from the creator handle as a partnership ad.

Yes. The UGC-style videos in your plan include creator fees and paid usage rights for the period stated in the portal. You cover the product you send to the creator.

Usually two to three weeks from brief to finished edit, most of which is shipping the product and filming. Hook variants of an existing video take a few days.

You can set requirements in the brief, such as age range, style or market, and reject a proposed creator in the portal. We handle the search and contracts.

They can, as founder videos, customer explainers or screen recordings with a voice-over. For lead generation the format matters less than a clear qualifying message.

Find the angles worth filming

The free audit writes ten ad angles for your store, with hook lines and suggested formats. Start there before you brief a single creator.

Plans from $2,400 a month, billed yearly

Related pages

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