Industry
Facebook Ads Agency for Pet Brands and Pet Product Marketing
We run Meta ads for pet food, treat, supplement, toy and accessory brands that spend 20,000 USD a month or more on Facebook and Instagram. You get a senior media buyer, new pet and UGC creative every month, campaigns built around autoship and repeat orders, and claims checked before they go live, for one flat monthly fee.
Pet owners buy with their heart and reorder with their head. The first ad has to show a dog or cat that clearly loves the product, and the account has to be built so that the second, third and tenth bag of food is where the profit shows up. That is the structure we build for, from fresh and freeze dried food to chews, supplements, litter and gear.
Start with a free audit of your store
Two minutes, no account needed, results on screen.
01 · The problem
Why pet brands lose money on Meta
The pet category is big and crowded. US pet owners spent about 158 billion USD in 2025 according to the American Pet Products Association, with food and treats alone at about 68 billion. Every serious brand in that market is bidding for the same dog and cat owners, so the cost of a first order keeps climbing.
Most pet brands make their margin on repeat purchases, not the first order. An account that is judged on first order ROAS alone looks unprofitable, gets its budget cut, and the brand never reaches the subscribers who pay back over six or twelve months. The opposite mistake happens too: scaling on blended numbers that hide a weak first order.
- Payback that sits in the autoship and replenishment cycle, which seven day attribution cannot see.
- Creative that wears out fast, because the same happy dog clip runs to the same pet owners for weeks.
- Health and ingredient claims on food, treats and supplements that must stay within FDA and FTC rules, and within Meta's own ad policies.
- Separate dog and cat audiences, sizes and life stages that a single catalog campaign mixes together.
02 · The work
What we run for pet product brands
- Campaigns judged on payback, not first order ROAS
- We set targets from your contribution margin, autoship take rate and reorder curve, then report first order cost and 90 day value side by side so budget decisions use the full picture.
- Subscription and autoship offers that sell
- First order discounts, bundles and trial sizes tested against each other, with retention data from your store or subscription app feeding the next round of tests.
- Pet creative made for the feed
- Real pets reacting to the product, owner testimonials, before and after coat or dental stories where they can be substantiated, unboxing and feeding routine clips. Each plan includes a set number of new ads and UGC style videos with licensed creators and their pets.
- Catalog ads split by species and life stage
- Product sets for dog, cat, puppy, senior and size bands, so a cat owner never sees a large breed harness. More on our Facebook catalog ads page.
- Claims review before launch
- Copy for food, treats and supplements is checked against what your labels and evidence support, so ads do not promise to treat or cure a condition and do not get rejected or put the brand at risk.
03 · First 30 days
How we start with a pet brand
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1
Free store audit
Paste your store address above. In about two minutes you see tracking gaps, catalog issues and first creative ideas for your products.
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2
Plan and partner access
Choose a plan online, then grant partner access in your own Business Portfolio. The ad account, Pixel and catalog stay yours.
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3
Tracking and retention data
In the first week we check Pixel and Conversions API, purchase values and subscription events, and agree how repeat revenue will be measured.
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4
First creative round and tests
New pet, owner and offer concepts go live in a testing campaign, and the winners move into the scaling campaign with your approval.
04 · Who it is for
Pet segments we work with
| Segment | What usually moves results on Meta |
|---|---|
| Fresh, freeze dried and premium dog food | Trial offers into autoship, feeding transformation stories, payback measured over 90 days or more |
| Treats and chews | High creative volume, bundle and variety pack offers, strong reaction footage from real dogs |
| Pet supplements | Careful structure and function claims, vet or expert content where you have it, longer consideration windows |
| Cat food and litter | Separate cat creative and audiences, problem and solution angles such as odor or picky eaters |
| Toys, beds, gear and accessories | Catalog and Advantage+ shopping, gifting peaks in November and December, size and fit guidance in the ad |
05 · Honest view
How we compare with a pet marketing agency
A full service pet marketing agency covers many channels, from SEO and email to retail and trade shows. We do one thing, Facebook and Instagram ads, for brands with enough spend to need a dedicated team. If you need everything under one roof, a full service agency may suit you better. If Meta is your main paid channel, specialist focus usually wins.
- Flat fee by spend band, so our fee does not rise with your Black Friday budget. The reasoning is on flat fee vs percent of spend.
- Creative volume is part of every plan, not billed per asset.
- Monthly billing cancels online, and you own every account and asset from day one.
- Not a fit if you spend under about 20,000 USD a month on Meta, if you sell live animals (Meta restricts those ads and it is not our field), or if you need Amazon, Chewy or retail media run by the same team.
06 · Pricing
Plans for pet brands
A pet brand spending up to 50,000 USD a month on Meta usually sits on Growth at 3,000 USD a month. Brands between 50,000 and 150,000 USD move to Scale at 6,000 USD, which adds more creative and room for a second brand or a wholesale account. Larger groups use Enterprise. Yearly billing saves 20 percent, and the full list is on the pricing page. For budgets, creative angles and the numbers pet brands watch before they scale, read our guide to Facebook ads for pet products.
Questions
Questions from Pet Products brands
Anything else goes to [email protected], answered in writing.
See what your pet store is missing
Run the free audit for tracking, catalog and creative gaps, then pick a plan online when you are ready.
Related pages
- Industry Subscription Box Subscription box Facebook ads agency that optimises for subscribers who stay. Churn-adjusted CPA, cohort reporting, unboxing creative and a flat monthly fee.
- Industry Supplements Supplements Facebook ads agency that writes to Meta's health policies. Compliant claims, no before and after shortcuts, clean tracking and a flat monthly fee.
- Industry DTC DTC Facebook ads agency focused on new customer acquisition and contribution margin. Weekly creative, clean tracking and a flat fee by spend band.
- Guide Pricing Facebook ad agency pricing as a flat monthly fee by ad spend band: Growth 3,000 USD, Scale 6,000 USD, Enterprise 12,000 USD. No percentage of spend.