Home Goods Facebook Ads Agency

Home shoppers use Instagram as a mood board. They save images of rooms they like, follow interior creators and click through to look at prices, then leave. The purchase for a large item often follows two to six weeks later, sometimes on a different device. For smaller items, such as cushions, candles and cookware, the path is shorter and closer to standard ecommerce.

That split shapes the account. Small items can be sold directly with short sales cycles. Large items need a sequence of ads that inspires, then answers practical doubts like delivery, assembly, fabric samples and returns, before asking for the sale.

When purchases take weeks, optimising only for purchases can starve campaigns of signal. For high price items we often optimise prospecting for a mid funnel event, such as a sample request, a wishlist add or a delivery date check, as long as that event predicts sales in your data. We then check against actual purchases over a longer window in your store data, because a seven day click view in Ads Manager will understate the true effect for slow decisions.

Retargeting matters more here than in most categories. People who viewed a specific product, fabric or collection get sequenced ads over several weeks, with frequency caps so they do not see the same image every day. Our retargeting service explains the sequencing in more detail.

Offline conversions on Scale and above let us match in-store or phone orders back to the ads that preceded them. Every price is listed on our pricing page.