Beauty and Skincare Facebook Ads Agency

For complexion products, the most common reason an ad underperforms is that viewers cannot tell whether the shade will suit them. We plan creative so each core shade group appears on a matching skin tone, and we label shades on screen. For skincare, texture shots matter as much as results; a slow pour of a cleanser or the absorption of a moisturiser tells the buyer more than a polished packshot.

• Swatch rows on several skin tones, filmed in daylight without filters.
• Morning and evening routine videos showing where the product sits among other steps.
• Texture macros with sound, which work well as the first second of Reels.
• Creator reviews from people with the specific concern the product addresses, such as dryness, sensitivity or breakouts.
• Gift sets and minis framed as a low risk first purchase.

Beauty brands usually have a few hero products that bring in new customers and a broad range that sells to them later. We point prospecting at hero products and starter kits, and use catalog retargeting and replenishment timing to sell the rest. A cleanser that lasts about eight weeks, for example, gives a natural window for a reminder sequence to past buyers. Our Facebook retargeting page explains how we keep that from turning into a frequency problem.

Beauty accounts consume creative quickly because each product, shade group and concern needs its own angle. Brands spending up to 50k USD a month usually start on Growth at 3,000 USD a month. Above that, Scale at 6,000 USD gives 30 creatives and 6 creator videos a month, which tends to match the pace a beauty account needs. Brands selling across several countries with different ingredient rules usually choose Enterprise. All bands are on our pricing page.