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MetaAdsAgency

How Our Facebook Ads Agency Works

Our Facebook ads agency process has five steps. You choose a plan and pay online, fill in a brief, add us as a partner in your Business Settings, approve the first creatives and campaign plan in the portal, then get reports every week.

No discovery call sits anywhere in that sequence. Every question, file and decision goes through the client portal, so you always have a written record of what was agreed and when.

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How Our Facebook Ads Agency Works

01 · The sequence

From choosing a plan to the first report

Each step unlocks the next one in the portal, and you can see at a glance which step you are on and what we are waiting for.

  1. 1

    Choose a plan and pay

    Pick Growth, Scale or Enterprise by your monthly Meta spend. Yearly billing is selected by default with 20 percent off, and you can switch to monthly before you pay. Details are on the pricing page.

  2. 2

    Fill in the brief

    Products, average order value, margins if you want to share them, target cost per purchase or per lead, markets, competitors, brand assets and a list of things we must never say.

  3. 3

    Grant partner access

    In your Business Settings you add our Business Portfolio as a partner and share the ad account, Pixel or dataset, catalog, Page and Instagram account. The portal checks each asset and shows its status.

  4. 4

    Approve and launch

    The first creatives and the campaign plan arrive in the portal. You approve them, ask for changes, or let the 72 hour rule approve them for you.

  5. 5

    Weekly reporting

    Once campaigns run, the live dashboard fills up and the written report arrives on a fixed day, with what changed, why, and what comes next.

02 · Onboarding

What happens in your first four weeks

Week 1. The portal opens on the day you pay. You work through the brief and the partner access checklist, and as soon as access is verified we audit the tracking in your live account, comparing Pixel and Conversions API events, deduplication and event match quality before we touch any budget.

Week 2. We write the campaign plan and produce the first batch of ads from your brief, your reviews and what the account history shows. Both go to the portal for approval, together with the tracking fixes we recommend.

Week 3. Approved campaigns go live. Budgets start conservatively while Meta gathers enough conversions, and the first creative tests run under a hypothesis written before launch.

Week 4. The first test verdicts land in the test log, the next creative batch is in production and the first strategy review is booked in the portal at the cadence of your plan.

The timing depends on how fast the brief and partner access are completed and on your approvals. It describes our process, not a promised result.

03 · Approvals

Approvals that never stall the work

Every new creative and every campaign launch needs an approval. You can approve with one click, request changes with a comment, or leave it. An item that waits 72 hours without an answer is approved automatically, so production does not stop because someone was travelling.

If you prefer to sign off on everything yourself, switch the 72 hour rule off in the portal and nothing goes live without your click. Each decision is logged with who made it and when.

04 · Cadence

Reporting and strategy reviews by plan

The live dashboard shows spend, purchases or leads, cost per result, ROAS, click rate, hook rate and frequency by campaign and by creative. The written reports and reviews follow the cadence of your plan.

Reporting, response and production by plan
GrowthScaleEnterprise
Written reports Weekly Twice a week Daily pulse plus weekly deep dive
Strategy review Monthly Every two weeks Weekly
Reply time in portal messages 1 business day 4 business hours 2 business hours, named lead strategist
New ad creatives a month 12 30 60
UGC-style videos a month 2 6 12

05 · Portal

One portal instead of calls and email threads

Messages
Threaded conversations with the team working on your account, with file attachments. Everything stays searchable.
Creatives
Every ad in production and in review, with its status, its approval history and the final files to download.
Test log
The hypothesis, the creative, the result and the call for each test. Read more about our performance creative testing.
Reports
Weekly reports, the roadmap for the next period and the dashboard behind them.
Team and billing
Seats with owner, marketer, viewer and finance roles, invoices, plan changes and cancellation.

Questions

Questions about how we work

Anything else goes to [email protected], answered in writing.

No. You choose a plan, pay online, fill in the brief and grant partner access yourself. Questions are answered in writing in portal messages or at [email protected].

Usually around the third week, once tracking is checked and the first creatives and campaign plan are approved. Faster brief completion and approvals shorten that, and we never launch on broken tracking just to hit a date.

A completed brief, brand assets and product photos, partner access to the ad account and related assets, and approvals in the portal. Someone who can answer questions about stock and offers helps a lot.

Yes. Switch the 72 hour auto-approve rule off in the portal and no creative or campaign goes live without a click from your team.

When your ad account spends above the band of your plan for two weeks in a row, the portal shows an upgrade prompt. Moving up charges the difference immediately, and nothing changes silently.

Cancel in the billing page of the portal and the plan stops renewing at the end of the paid period. Then remove our partner access in your Business Settings. Your account, data and creatives stay with you.

See step zero before step one

Run the free audit on your store first. It checks tracking, catalog, landing page, offer and creative readiness, and shows what our first week would look at.

Plans from $2,400 a month, billed yearly

Related pages

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