Overview
Facebook Ads by Industry
Facebook ads work differently by industry. Ecommerce and DTC brands live on catalog campaigns and creative volume, lead generation lives on lead quality matched against a CRM, and regulated categories like supplements and financial services live within strict ad policies. Each page below covers one industry.
Our plans and prices are the same in every industry. What changes is the campaign structure, the tracking events that matter and the creative angles that tend to work.
Funnel by stage
Sample view
Reach
Clicks
Product views
Add to cart
Purchases
Where the account leaks, stage by stage
Industries we run Facebook and Instagram ads for
13 pages
- Ecommerce Ecommerce Facebook ads agency on a flat monthly fee. Catalog and Advantage+ campaigns, weekly creative, Pixel plus Conversions API, priced by ad spend band.
- Shopify Shopify Facebook ads agency for stores spending 20k USD a month or more. Shopify data sharing, catalog sync, Advantage+ shopping and weekly creative, flat fee.
- DTC DTC Facebook ads agency focused on new customer acquisition and contribution margin. Weekly creative, clean tracking and a flat fee by spend band.
- Fashion and Apparel Fashion and apparel Facebook ads agency for clothing, footwear and accessories brands. Catalog campaigns, drop launches, creator try-ons and a flat monthly fee.
- Beauty and Skincare Beauty and skincare Facebook ads agency. Shade-inclusive creative, texture and routine videos, careful claims and Conversions API tracking, on a flat monthly fee.
- Supplements Supplements Facebook ads agency that writes to Meta's health policies. Compliant claims, no before and after shortcuts, clean tracking and a flat monthly fee.
- Home Goods Home goods Facebook ads agency for furniture, decor, bedding and kitchenware brands. Room-context creative, long consideration journeys and a flat fee by spend band.
- Food and Beverage Food and beverage Facebook ads agency for snack, coffee, drinks and meal brands. Appetite-led creative, subscriptions, alcohol rules and a flat monthly fee.
- Subscription Box Subscription box Facebook ads agency that optimises for subscribers who stay. Churn-adjusted CPA, cohort reporting, unboxing creative and a flat monthly fee.
- Lead Generation Lead generation Facebook ads agency that optimises for qualified leads, not form fills. Instant forms or landing pages, CRM conversions and a flat monthly fee.
- Home Services Home services Facebook ads agency for roofing, HVAC, solar, plumbing and remodelling. Booked jobs over form fills, CRM offline conversions and a flat monthly fee.
- Financial Services Financial services Facebook ads agency familiar with Special Ad Categories, advertiser verification and compliance review. CRM conversions and a flat fee.
- SaaS SaaS Facebook ads agency that optimises for trial to paid, not signups. Product-led creative, server events for activation and a flat monthly fee by spend band.
01 ยท Differences
What changes from one industry to the next
- Conversion event
- A purchase for stores, a qualified lead for service businesses, a trial or demo for software. We optimise for the event that pays you.
- Campaign structure
- Catalog and Advantage+ shopping campaigns for stores with clean feeds, lead forms or landing pages for lead generation. Read about Facebook catalog ads.
- Ad policies
- Health claims, financial products and before and after images face special Meta rules. We write within them from the first draft.
- Creative angles
- Reviews and demonstrations for consumer products, proof of process for services, outcomes and workflows for software.
Questions
Questions about Facebook Ads by industry
Anything else goes to [email protected], answered in writing.
No. Plans are priced only by monthly ad spend band, from 3,000 USD a month for Growth. See the pricing page.
Often yes, as long as your product is allowed on Meta and you sell online or collect leads. Run the free audit and write to [email protected] if you are unsure.
We work with supplements and financial services within Meta advertising policies and the rules of your market. We do not run ads for products that Meta prohibits.
Each industry page explains how we approach that category. We do not publish client names or results without written consent, so the free audit on your own store is the best proof we can offer.
See how your store compares
Paste your store URL and the audit checks what matters for your category, from tracking events to catalog readiness.
Related pages
- Industry Ecommerce Ecommerce Facebook ads agency on a flat monthly fee. Catalog and Advantage+ campaigns, weekly creative, Pixel plus Conversions API, priced by ad spend band.
- Industry DTC DTC Facebook ads agency focused on new customer acquisition and contribution margin. Weekly creative, clean tracking and a flat fee by spend band.
- Overview Services Social media advertising services for Facebook and Instagram. Media buying, ad creative, UGC, testing, Conversions API, CRO and lead ads on one flat fee.
- Guide Pricing Facebook ad agency pricing as a flat monthly fee by ad spend band: Growth 3,000 USD, Scale 6,000 USD, Enterprise 12,000 USD. No percentage of spend.