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Overview

Compare Ways to Run Facebook Ads

Choosing how to run Facebook ads comes down to two questions. Should an agency or an in-house team do the work, and should you pay a flat fee or a percentage of ad spend. Each comparison below answers one of them with worked cost examples.

Both guides say plainly where we are not the cheapest or the best fit, so you can decide with your own numbers.

Comparison guides

2 pages

01 ยท Before you start

Three questions to answer before you compare

If you already know you want an agency, the Facebook ads agency page explains what we do, and the pricing page shows every plan.

  • What is your monthly Meta spend today, and where do you expect it in six months.
  • Who in your team owns creative production, tracking and the weekly buying decisions now.
  • Do you want a fixed cost you can budget for, or are you comfortable with a fee that moves with spend.

Questions

Questions about choosing how to run Facebook Ads

Anything else goes to [email protected], answered in writing.

They are written by us, so read them with that in mind. We state the cases where an in-house team or a percentage fee is the better choice, and every cost figure is labelled as an estimate or a list price.

Our fees are our own list prices. In-house salaries and agency percentages are typical market ranges, meant for orientation, and you should replace them with your own numbers.

Below about 20,000 USD of monthly spend, a freelancer or an agency charging a percentage is often cheaper. Our plans are built for brands spending 20,000 USD a month and more.

The free audit of your store is the trial. Monthly billing then renews month to month and cancels online. There is no free plan, and payments are final.

Compare with your own store in view

Run the free audit first. It shows what an agency would work on in your account, which makes every comparison more concrete.

Plans from $2,400 a month, billed yearly

Related pages

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