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Meta Ads Agency in Australia

We are a remote, independent agency and do not claim an Australian office or local staff. Australian brands work with us online, and our setup accounts for the Privacy Act, consumer law, the TGA advertising code and the Australian shopping year.

A Meta ads agency in Australia should know the local rules, calendar and audience. We run Facebook and Instagram ads for Australian ecommerce, DTC and lead generation brands on a flat monthly fee, with onboarding and reporting through our portal and no sales call to start.

Get my free ad audit Prices in USD
Meta Ads Agency in Australia

01

Currency, billing and GST

Our plans are billed in US dollars, while your ad account can keep spending in Australian dollars. Growth costs 3,000 USD a month for ad spend up to 50k USD, Scale 6,000 USD up to 150k USD and Enterprise 12,000 USD above that, with 20 percent off for annual billing. All bands are on the pricing page.

GST on imported services depends on whether your business is registered and provides an ABN. Our invoices show the tax determined at checkout from your billing details; your accountant can confirm how to record it. Meta may also add GST to your ad spend invoice unless your business details are on the ad account.

02

Time zones and working across the date line

Australia runs on several time zones, and daylight saving applies in some states and not others. Brisbane and Sydney can be an hour apart for half the year. Your ad account time zone sets the reporting day, and our dashboard follows it. Because Australia is ahead of most of the world, approvals and messages in the portal mean your morning starts with the latest report already waiting rather than with a scheduled call.

03

Privacy Act and tracking

The Privacy Act 1988 and the Australian Privacy Principles apply to most businesses with turnover above the small business threshold, and reforms passed in 2024 strengthened transparency obligations and introduced a statutory tort for serious privacy invasions. For Meta advertisers, the practical points are:

  • A privacy policy that explains the use of tracking tools and data sharing with advertising platforms.
  • Hashed customer lists uploaded only where your collection notice covers it.
  • Server events through the Conversions API configured to send only the data you are permitted to share.
  • Lead form follow-up that respects the Spam Act 2003, which requires consent and an unsubscribe option for commercial messages.

04

Advertising rules that matter

Australian Consumer Law, enforced by the ACCC, prohibits misleading claims, fake reviews and drip pricing where fees appear late in checkout. Influencer and creator posts need clear disclosure under the AANA code. Supplements, sunscreens and other therapeutic goods follow the TGA Therapeutic Goods Advertising Code, which limits health claims and testimonials; see our supplements Facebook ads page. Financial services advertisers need appropriate licensing and may need to verify with Meta before running financial ads.

05

The Australian shopping calendar

The seasons are reversed, so winter fashion launches around April and swimwear peaks in spring and summer from September to February. Click Frenzy, Black Friday and Boxing Day are major sale events, and End of Financial Year sales in June matter for business buyers and big ticket items. Delivery promises carry weight in a large country where regional shipping is slow, so we test ads that state delivery times by region.

06

Creative and language

Australian English uses British-style spelling, metric units and prices in AUD with GST included. Audiences tend to reject overly polished or exaggerated claims, so creator content that feels relaxed and honest usually outperforms hard-sell scripts. Brands that sell in both Australia and New Zealand can share creative with small changes; our New Zealand page explains what differs.

Questions

Questions from brands in Australia

Anything else goes to [email protected], answered in writing.

No. We work with Australian brands remotely through the portal.

Yes, within the TGA advertising code and Meta's health policies, with your regulatory adviser approving claims.

Yes. Campaign calendars are built from your local seasons and sales events, not copied from northern hemisphere plans.

Growth covers one country. Scale covers three countries and suits brands selling in both.

Audit your store from wherever you sell

Paste your store or landing page URL. The audit checks tracking, catalog, landing page, offer and creative readiness, and writes first ad angles. No account needed to see the first results.

Plans from $2,400 a month, billed yearly

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